🚨 The #1 Mistake Killing E-Commerce Growth

Avoiding reality is costing you millions.

Most e-commerce businesses don’t fail because of bad products.
They fail because leaders avoid reality.

➡️ Targets are missed.
➡️ No one speaks up.
➡️ No action is taken.

And every single day, they lose money, momentum, and morale.

The worst mistake isn’t missing a target.
It’s refusing to acknowledge why you’re missing it.

The best e-commerce leaders don’t wait.
They adapt, optimize, and execute daily.

🎌 A Quick Anime Detour (Because I’m a Nerd 🤓)

I’m a huge anime fan.

And I believe anime isn’t just entertainment; it can inspire us to solve real-world problems in business, leadership, and decision-making.

So here’s today’s dose of me being an anime nerd:

In Attack on Titan, leadership was the difference between survival and destruction.

🔹 The Old Guard wanted to maintain the status quo, even as disaster loomed.
🔹 Erwin Smith made tough calls, challenged outdated thinking, and took ownership.

E-commerce is no different.

Some managers cling to failing strategies and hope things magically improve.
Others face reality, make data-driven decisions, and adjust fast.

Which one are you?

Why You Need a Decision-Making Tool

Here’s the real problem: Most e-commerce leaders aren’t intentionally avoiding action.
They’re just stuck because they don’t have a clear process to make tough decisions.

Without a structured approach, you:
❌ Spend weeks debating the same problems.
❌ Rely on gut feelings instead of actual data.
❌ Keep running in circles without making real progress.

This is why you need a decision-making framework, to cut through the noise, take control, and execute with confidence.

💡 And Because I Love Making Life Easier...

I could have just told you,
"You need a framework. Go find one!"

But no. I wouldn’t do that to you.

So, after years of working in e-commerce, fixing growth problems, and realizing that most businesses struggle because they don’t have a structured way to make decisions...

I built my own.

Introducing…

🌀 The E-comm Growth Control Loop™ (Should I name it after myself? - don’t judge 😆)

🎯 The E-comm Growth Control Loop™ : From Complacency to Ownership

If you’re leading an e-commerce business, here’s your decision-making framework to break free from inaction:

🔹 Step 1: Are you hitting your target?
➡️ YES → ✅ Keep optimizing.
➡️ NO → Move to next step.

🔹 Step 2: Have you acknowledged this to your team, finance, and leadership?
➡️ YES → Move to next step.
➡️ NO → ❌ You’re avoiding reality. Start the conversation NOW.

🔹 Step 3: Do you understand what you can realistically achieve without changes?
➡️ YES → Move to next step.
➡️ NO → ❌ You need clarity before making any changes.

🔹 Step 4: Have you identified alternative levers to improve performance?
➡️ YES → Move to next step.
➡️ NO → ⚠️ You’re aware but not strategic. Start testing solutions.

🔹 Step 5: Are you making real-time decisions based on data and impact?
➡️ YES → ✅ You take ownership and drive action.
➡️ NO → ⚠️ You’re reacting, not optimizing. Step up and lead.

🚀 The Final Takeaway: Adapt or Stay Stuck

You have two choices:
1️⃣ Ignore the problem and hope things improve.
2️⃣ Take ownership, make strategic decisions, and execute relentlessly.

Erwin Smith didn’t wait for things to fix themselves,
He made decisions, took action, and led from the front.

📌 Want more insights like this?