Are you a marketer struggling to understand which channels are actually driving results? Attribution is the key to unlocking this mystery, but it can be confusing!
In this episode of Reach 4 Growth, we break it all down with special guest Faheem Ahmad.
In this episode, we covered:
1. The basics of attribution, and Marketing attribution models in simple terms
2. Why attribution (Multi-touch attribution) is crucial for ANY marketing using a Data-driven marketing strategy
3. Common mistakes marketers make (and how to avoid them!)
4. Real-world examples to help you apply the concepts
5. ROI measurement to drive effective performance marketing
Whether you're a junior marketer just starting out, or mid-level looking to up your game, this episode is packed with actionable insights.
Tune in to finally understand attribution and optimize your marketing efforts!
Subscribe, and hit the notification bell for more marketing tips! 🔔
Want to be a guest on our show or sponsor an episode?
→ Reach out to me at gamal@reach4growth.com
More about the Guest:
Faheem is the Head of Growth Marketing at Faces, part of the Chalhoub Group. He has a solid background in integrating strategies for customer engagement and retention, with a particular emphasis on successful campaigns in e-commerce and performance marketing.
Faheem is known for his strategic leadership, analytical skills, and a "no BS" mindset. His journey in digital marketing began with website development and SEO, evolving into a deep expertise in paid media, performance marketing, and omnichannel growth.
→Follow Faheem on Linkedin: https://www.linkedin.com/in/faheemalik/
→ Work with Faheem: https://www.dxino.com/
More about me:
I am Gamal, the Director of Growth Marketing of the Sports Division at GMG. With over 12 years of experience in e-commerce, digital marketing, and performance marketing across the MENA region, I have consistently delivered strong results through strategic planning, budget management, and optimization of digital campaigns.
My deep understanding of retail and e-commerce, combined with my ability to lead teams and solve complex problems, has positioned me as a key player in driving digital transformation and growth for the brands I manage.
My passion for performance marketing is reflected in my efforts to build a community of experts who are dedicated to continuous learning and authentic growth in the industry.
→ Follow me on Linkedin: https://www.linkedin.com/in/mgamal07/
→ Subscribe to Reach 4 Growth Newsletter: https://www.reach4growth.com/
Subscribe, and hit the notification bell for more marketing tips! 🔔
Attribution 101