Are you a marketer struggling to understand which channels are actually driving results? Attribution is the key to unlocking this mystery, but it can be confusing!
In this episode of Reach 4 Growth, we break it all down with special guest Faheem Ahmad.
In this episode, we covered:
1. The basics of attribution, and Marketing attribution models in simple terms
2. Why attribution (Multi-touch attribution) is crucial for ANY marketing using a Data-driven marketing strategy
3. Common mistakes marketers make (and how to avoid them!)
4. Real-world examples to help you apply the concepts
5. ROI measurement to drive effective performance marketing
Whether you're a junior marketer just starting out, or mid-level looking to up your game, this episode is packed with actionable insights.
Tune in to finally understand attribution and optimize your marketing efforts!
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Want to be a guest on our show or sponsor an episode?
→ Reach out to me at gamal@reach4growth.com
More about the Guest:
Faheem is the Head of Growth Marketing at Faces, part of the Chalhoub Group. He has a solid background in integrating strategies for customer engagement and retention, with a particular emphasis on successful campaigns in e-commerce and performance marketing.
Faheem is known for his strategic leadership, analytical skills, and a "no BS" mindset. His journey in digital marketing began with website development and SEO, evolving into a deep expertise in paid media, performance marketing, and omnichannel growth.
I’m the founder of Gambra Digital, a performance marketing agency that helps funded startups in MENA scale into new markets, acquire more customers, and drive CAC down. If you’re spending serious ad budget and want senior-led help to make it work harder, visit gambradigital.com
