Marketers love to debate attribution vs incrementality—but here’s the truth: They’re not in competition. They’re two stages of smarter marketing measurement.
In this episode #1 from Growth Snacks series, Gamal breaks down:
✅ What attribution actually tells you (and why it’s not enough)
✅ Why incrementality is the harder—but more valuable—question
✅ How to stack both for clearer ROI, sharper decisions, and real profit
If you're still obsessing over last-click vs data-driven, you’re playing the wrong game. It's time to evolve your measurement stack—one smart step at a time.
💡 Perfect for:
Performance marketers • Growth leads • Brand managers • Anyone tired of fluffy metrics.
🎧 Follow for more bite-sized drops on what actually drives marketing results.
📩 Join the Reach 4 Growth community — where modern marketers level up.
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