What if growth wasnโt about acquiring more customers... but about keeping the ones you already have?
In this episode of Reach for Growth, I sit down with Tom Burrell, Founder of Retention Coach and former SVP of Retention at DAZN, who has spent over 26 years mastering customer retention and CRM for brands like Manchester United, TalkTalk, and Digitas LBi.
We dive deep into:
- Why retention is the new growth strategy
- The simple math behind how a 5% retention boost can double profits
- How brands can stop chasing short-term wins and build lasting loyalty
- What the future of retention and CRM looks like in the era of AI
๐ก About The Guest:
Tom is the founder of Retention Coach
, a consultancy helping brands drive retention-led growth. He also writes a brilliant free newsletter that breaks down actionable retention strategies every marketer should read โ check it out here: ๐ https://theretentionblueprint.beehiiv.com/subscribe
๐๏ธ About Me, Gamal:
Iโm a Growth Marketing Director turned performance marketing consultant and the host of Reach 4 Growth, a podcast where I talk with the brightest minds in marketing, e-commerce, and tech about what really drives growth.
๐ง Recorded at:
Huge shoutout to Cinixar, one of the best podcast studios in Dubai. If youโre looking for a top-tier setup for your own show, check out their website here ๐ https://cinixar.com/
๐ฌ Drop your thoughts in the comment, do you think brands underestimate retention?
