From SEO to AEO: How AI Search Engines Are Changing Everything
SEO isn’t dying, it’s evolving. In this episode of Reach for Growth, Gamal sits down with Mahmoud to unpack how AI Search Engines like ChatGPT and Perplexity are changing the rules of visibility, discovery, and organic growth.
We dive deep into AEO (Answer Engine Optimization), the next evolution of SEO, and explore how brands can prepare for an era where AI decides what people see, not Google’s blue links.
🔍 In this episode, you’ll learn:
- What AEO really is (and how it differs from SEO).
- Why AI search might be a bigger disruption than mobile ever was.
- How to make sure your brand gets cited by ChatGPT, Perplexity, or Gemini.
- Whether backlinks still matter in an AI-driven world.
- How paid and organic strategies will collide (and what that means for CAC).
- The future of discovery: who wins the visibility war, Google or AI engines?
💡 Whether you’re a founder, CMO, performance marketer, or SEO pro, this episode is your crash course in staying relevant — and profitable — in the AI era.
About the Guest – Mahmoud Nessim
Mahmoud is a digital growth and SEO expert with deep experience in search strategy, content architecture, and performance-driven organic growth. He helps brands navigate the fast-changing landscape of AI-powered search and stay ahead of the curve with AEO (Answer Engine Optimization) strategies that actually work.
🔗 Connect with Mahmoud on LinkedIn: linkedin.com/in/mahmoud-nessim-al-amir-seo/
🎙️ About the Host – Gamal (Reach 4 Growth Podcast)
Gamal is a performance marketing and e-commerce strategist with over 14 years of experience driving growth for global brands like Nike, Under Armour, and Sun & Sand Sports. He’s the Founder of a performance marketing consultancy that helps brands make their ad budgets lean, efficient, and profitable. Through Reach 4 Growth, he shares real conversations and practical insights to help marketers evolve in the age of AI and automation.
🔗 Connect with Gamal on LinkedIn: linkedin.com/in/gamalgrowth
🎧 Listen on:
Spotify | Apple Podcasts | YouTube
💬 Join the Conversation:
Drop your thoughts in the comments, do you think SEO is dead, or just reinventing itself?
