Brand Marketing: The ROI No One Talks About | Podcast Reach 4 Growth Ep. 25

Brand Marketing: The ROI No One Talks About | Podcast Reach 4 Growth Ep. 25

Brand marketing often gets labeled as “fluffy”—but it’s actually one of the most misunderstood (and under-leveraged) growth levers in business today.

So... how do you actually measure the ROI of brand work? How do you know if your efforts are landing—or just adding noise?

In this episode of Reach 4 Growth, I sit down with Cemre Akkaya, VP of Marketing at desertcart. With 12+ years leading brand strategy across markets, she shares a sharp, no-fluff perspective on what brand marketing really is—and how to do it right.

🚀 What we cover:

✅ Common brand marketing mistakes that waste time and budget
✅ Why the ROI of brand marketing is real—but often invisible on dashboards ✅ How emotional connection builds trust when logic alone won’t

🎯 Whether you’re running paid media, leading a growth team, or trying to scale sustainably—this episode breaks down how brand marketing can support long-term performance, not just vanity.

I’m the founder of Gambra Digital, a performance marketing agency that helps funded startups in MENA scale into new markets, acquire more customers, and drive CAC down. If you’re spending serious ad budget and want senior-led help to make it work harder, visit gambradigital.com