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The Brutal Truth About E-commerce Profitability

Why Most Online Businesses Fail!

In this episode of Reach for Growth, we dive deep into the strategies that turn e-commerce dreams into profitability realities. Gamal sits down with Lena, a seasoned e-commerce expert, to discuss practical steps that every brand can take to increase their profitability in the competitive digital space.

💡 Learn how to:

- Leverage retention strategies and avoid over-reliance on paid media

- Monetize your e-commerce traffic smartly and improve your bottom line

- Move beyond just sales and focus on sustainable e-commerce profitability

This conversation is a must-watch for anyone serious about making their e-commerce business profitable. Don’t miss out on key insights that can transform your approach to online growth.

👉 Subscribe for more expert insights and growth strategies!

More About Lina Gallagher:

- Over 20 years of e-commerce experience, starting her first digital business at age 13

- Founder of Immerse Consulting, helping global brands like Zara, Selfridges, and John Lewis scale their e-commerce operations

- Expert in e-commerce strategy, digital transformation, and building profitable online businesses

- Specializes in mentoring founders, offering fractional Chief Digital Officer services

- Actively invests in promising e-commerce startups with a focus on growth

✨ Follow Lina on LinkedIn: https://www.linkedin.com/in/linagallagher/

📱 Join Lina's WhatsApp community: https://chat.whatsapp.com/LcfWkc7Qe2B4RPZQy0Grit

📚 Download the free e-book: https://a.co/d/0nvrdpH

WHO AM I?

↳ If we haven’t met before - Hey 👋 I’m Gamal, the Director of Growth Marketing of the Sports Division at GMG. With over 12 years of experience in e-commerce, digital marketing, and performance marketing across the MENA region

↳ My deep understanding of retail and e-commerce, combined with my ability to lead teams and solve complex problems, has positioned me as a key player in driving digital transformation and growth for the brands I manage.

↳ My passion for performance marketing is reflected in my efforts to build a community of experts who are dedicated to continuous learning and authentic growth in the industry​​.

👨‍💻 Follow me on Linkedin: / mgamal07

💌 Join Reach 4 Growth Newsletter my weekly email where I share what I’m reading, learning and thinking https://www.reach4growth.com/

⌚️ Timestamps:

0:00 – Introduction and Lena's E-commerce Journey

0:54 – Starting a Digital Business at Age 13

1:26 – Studying E-business at University and Career at Deloitte

3:10 – Moving to Dubai and the Growth of E-commerce in the Region

4:06 – Launching Immerse Consulting and Helping Brands Go Online

5:15 – Shifting Focus to E-commerce Growth and Profitability

7:50 – Why E-commerce Drives Lena's Passion

9:17 – The Power of E-commerce Data and Consumer Insights

11:11 – Top Mistakes E-commerce Founders Make in the Region

15:14 – The Importance of Founders' Curiosity and Hands-on Involvement

22:12 – E-commerce Leadership: It’s Not About Titles

26:56 – Adapting to Multicultural Work Environments in the UAE

30:38 – Working in the UAE: Expectations vs. Reality

35:41 – E-commerce Profitability: Is It Just a Dream?

38:00 – The Role of Retention and Monetization in E-commerce

44:06 – How to Build a Sustainable and Profitable E-commerce Business

47:11 – Closing Thoughts and Free E-book Offer