In this episode of Reach for Growth, we dive deep into the strategies that turn e-commerce dreams into profitability realities. Gamal sits down with Lena, a seasoned e-commerce expert, to discuss practical steps that every brand can take to increase their profitability in the competitive digital space.
π‘ Learn how to:
- Leverage retention strategies and avoid over-reliance on paid media
- Monetize your e-commerce traffic smartly and improve your bottom line
- Move beyond just sales and focus on sustainable e-commerce profitability
This conversation is a must-watch for anyone serious about making their e-commerce business profitable. Donβt miss out on key insights that can transform your approach to online growth.
π Subscribe for more expert insights and growth strategies!
More About Lina Gallagher:
- Over 20 years of e-commerce experience, starting her first digital business at age 13
- Founder of Immerse Consulting, helping global brands like Zara, Selfridges, and John Lewis scale their e-commerce operations
- Expert in e-commerce strategy, digital transformation, and building profitable online businesses
- Specializes in mentoring founders, offering fractional Chief Digital Officer services
- Actively invests in promising e-commerce startups with a focus on growth
β¨ Follow Lina on LinkedIn: https://www.linkedin.com/in/linagallagher/
π± Join Lina's WhatsApp community: https://chat.whatsapp.com/LcfWkc7Qe2B4RPZQy0Grit
π Download the free e-book: https://a.co/d/0nvrdpH
WHO AM I?
β³ If we havenβt met before - Hey π Iβm Gamal, the Director of Growth Marketing of the Sports Division at GMG. With over 12 years of experience in e-commerce, digital marketing, and performance marketing across the MENA region
β³ My deep understanding of retail and e-commerce, combined with my ability to lead teams and solve complex problems, has positioned me as a key player in driving digital transformation and growth for the brands I manage.
β³ My passion for performance marketing is reflected in my efforts to build a community of experts who are dedicated to continuous learning and authentic growth in the industryββ.
π¨βπ» Follow me on Linkedin: / mgamal07
π Join Reach 4 Growth Newsletter my weekly email where I share what Iβm reading, learning and thinking https://www.reach4growth.com/
βοΈ Timestamps:
0:00 β Introduction and Lena's E-commerce Journey
0:54 β Starting a Digital Business at Age 13
1:26 β Studying E-business at University and Career at Deloitte
3:10 β Moving to Dubai and the Growth of E-commerce in the Region
4:06 β Launching Immerse Consulting and Helping Brands Go Online
5:15 β Shifting Focus to E-commerce Growth and Profitability
7:50 β Why E-commerce Drives Lena's Passion
9:17 β The Power of E-commerce Data and Consumer Insights
11:11 β Top Mistakes E-commerce Founders Make in the Region
15:14 β The Importance of Founders' Curiosity and Hands-on Involvement
22:12 β E-commerce Leadership: Itβs Not About Titles
26:56 β Adapting to Multicultural Work Environments in the UAE
30:38 β Working in the UAE: Expectations vs. Reality
35:41 β E-commerce Profitability: Is It Just a Dream?
38:00 β The Role of Retention and Monetization in E-commerce
44:06 β How to Build a Sustainable and Profitable E-commerce Business
47:11 β Closing Thoughts and Free E-book Offer
