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Google Manipulate Ad Auctions
To Meet Revenue Targets, quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.
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Gamal
Winners and losers
Reflection over my 11 years of professional experience
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Gamal
5 Leadership Lessons
from the President of a Global Billion dollar Retail Company
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Gamal
August 2023
E-commerce Metrics?
Understanding the Bigger Picture in E-commerce
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Gamal
Heuristics in Performance Marketing
Simplifying Customer Decision-Making
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Gamal
Beyond Free Shipping & Competitive Prices
Impressively, the UAE leads in the adoption rate for online shopping, even outpacing giants like the UK. Current Visa studies attribute this to enticing…
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Gamal
July 2023
Back-to-School Success: E-commerce Marketing Tactics to Crush Q3 Targets
Today I will take you through the back-to-school campaign and why it is important? and I will share 3 points on how to capitalize on it throughout all…
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Gamal
David Vs Goliath
A Story of Resilience and Growth
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Gamal
We've all been there
The early days of navigating through performance marketing. The feeling that you're not good enough The need to prove yourself The Fear of the Future…
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Gamal
The biggest challenge in growth.
Companies and businesses which seek a high level of growth have a lot of challenges with budget, technology, resources, commercial offering, and…
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Gamal
Join my chat
A private space for us to converse and connect
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Gamal
Threads Unravelled: 8 Tips for Maximum Utilization
The text-centric platform Threads has made quite the stir, amassing over 100m signups in its first seven days. Mark Zuckerberg has said the app won’t be…
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Gamal
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